Culture At

Software Motor

We are building a culture of smart, empowered people who are disrupting the $100 billion-plus market of electric motors that consume over 45 percent of global electricity. SMC makes the world’s most reliable, efficient, and intelligent motor. Our switched reluctance motor is up to 50% more efficient than the current industry standards.

Our Purpose

We believe in a future where any system that consumes power is optimized to its potential. We exist to develop and commercialize a new generation of high performance and low cost electric motor technology.

Our Mission

Help consumers of electricity create highly intelligent and efficient cyber physical systems.

Guiding Principles

  • Relentless focus to serve customers
  • Optimize for learning and be curious
  • Be inventive & disruptive
  • Deliver world-class solutions
  • Solve problems that matter
  • Build meaningful relationships
  • Do meaningful work
  • Be radically transparent

Values we Strive For


  • Clearly articulate tradeoffs in any decision
  • Make wise decisions despite ambiguity
  • Think strategically with clarity & focus


  • Optimize for learning
  • Contribute within & beyond your specialty
  • Openly seek alternative perspectives


  • Inspire others with your thirst for excellence
  • Care fearlessly about customer & SMC success
  • Be quietly confident and openly humble


  • Accomplish 10x meaningful impact
  • Focus on results over process
  • Consistently demonstrate your value to your team


  • Collaborate effectively with people of diverse backgrounds & culture
  • Focus on talent and our values above & beyond a person’s similarity to yourself
  • Think outside the box


  • Lead with intention & purpose
  • Value vulnerability, candor & authenticity
  • Zero tolerance for politics

The People


We work with people who raise the bar and inspire us. Teams are nimble and high performing, taking advantage of technology tools to the maximum to be effective.


When it comes to solving the seemingly unsolvable, we’re relentless. We’ll keep challenging the status quo, while finding new ways to break through the roadblocks.


Everything we do is a team effort internally and with our customers. Trust and communication at each level is foundational and is built from a deep rooted understanding of others.